“What’s in a name?” This famous query from Shakespeare’s immortal play, Romeo and Juliet, echoes through the centuries. Of course, the Bard of Avon was dead wrong. With all due respect, there is quite a lot in a name, at least in the modern age. The advertising industry was built on the concept that consumers are loyal to certain names and brands. They are often willing to pay quite a bit more for those that have cachet.
What do we mean?
Hot new restaurants take reservations weeks in advance. The famous automaker, Ferrari, has a wait time of over two years. Some fashionistas travel hundreds of miles to buy Burberry handbags. What do all of these items have in common? The demand for them greatly outpaces the supply. As a result, people must pay more or wait longer to buy them.
Just like Ferraris, designer watches are luxury items. And the single most important factor that drives the price is the name that is printed on the dial. The name conveys quality, craftsmanship, and status. When aficionados buy these timepieces, they know they’re getting accessories that will last a lifetime.
What to look for?
As the name suggests, most designer watches are made by real designers. Ralph Lauren, Michael Kors, Channel, and Luis Vuitton are all famous fashion designers that started out making clothes and later expanded their lines. In addition to popular accessories like handbags, shoes, sunglasses, and jewelry, all of them also make their own watches. Well, make might be overstating it a bit.
Fashion designers are not watchmakers. They deal in aesthetics, not mechanics. Making a watch run is no simple task. Most horologists learn their trade from an early age. It is for this reason that designers often buy movements from reputable manufacturers. These are the devices that actually make the watch tick. And do you know what? It actually works! Designer watches are popular because they feature the best of both works. Their façade is designed by experts in aesthetics and their insides are made by experienced horologists.
Arguably the most popular movement maker in the world is Piaget. In addition to movements for their own watches, they also sell movements to popular designers like Ralph Lauren, Cartier, and Van Cleef wristwatches. Even veteran watchmakers do not look down on this activity. Most see nothing wrong with buying movements from reputable companies like Piaget.
Michael Kors Watches
Long Island native Michael Kors have been designing clothes and accessories as a professional for over three decades now. As creative director of the French fashion house Celine, he became an international fashion icon before the age of 40. Considered a wunderkind by fashionistas the world over, he expanded his own label to include watches in 2004. Because he didn’t want to waste time with something he didn’t understand, Mr. Kors smartly decided to buy his watch movements from Fossil, an American designer and watchmaker. The move paid off. His timepieces are highly-regarded for their style and reliability. Let us take a moment to discuss two of his most popular models.
Gold Dial Gold Tone Link Band Watch
Sleek and sophisticated, this popular timepiece is as durable as it is pretty. Made of gold-toned stainless steel, the Michael Kors Gold Dial Watch is powered by reliable and accurate quartz movement. The stunning gold dial features Arabic hour markers and luminous gold-toned watch hands. The three subdials of this chronograph watch measures time in seconds, minutes, and hours. There’s even a handsome date display window between the four and five o’clock hour markers. The watchband is made of stainless steel, gold-toned links that open and close with a comfortable and secure deployment clasp. Although it is eye-catching, the Michael Kors Gold Dial Watch can double as a sports watch. It has an impressive water resistance of 100 meters (330 feet)!
Quartz Silver with White Dial Watch
One of his flashier models, the quartz silver watch with white dial features 120 crystals that encircle the watch case in two separate rows. The watch dial is made of white mother-of-pearl with Arabic numerals at the 3, 6, 9, and 12 o’clock hours. A stainless steel, silver-toned link bracelet opens and closes with a deployment buckle. The scratch-resistant mineral crystal display protects the watch in up to 165 feet of water. There is also a handy date window display between the four and five o’clock hour markers.
Both of the designer timepieces we discussed today are sold by official watch dealers on the internet.